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About Pen to Pixel
Hi, I’m Christina
I help small businesses turn what they do into something clear, human and easy to understand online.
Communication, relationships and honesty are so important to me and essential for a successful working relationship. I take the time to really get to know a person or business – finding out what makes them different and why that matters to the people they want to reach.
Why clients come to me
Most of my clients come to me because they’re busy, overwhelmed or don’t know where to start. They have a website but customers aren’t finding it – or they are, but aren’t getting in touch.
Sometimes clients have a mountain of information on their website that needs refining. Other times, they’re not quite sure how to explain what they do clearly and confidently.
We work together to create something that feels right for you – as if you’d written and built it yourself, given the time and headspace.
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An honest and practical approach to marketing
I know that for many small businesses, marketing can feel confusing or overcomplicated.
You don’t need a complex strategy – you just need a clear plan that helps people understand what you do and encourages them to get in touch.
I’ll always be honest about what I think will help, and I won’t recommend anything that isn’t genuinely needed. The focus is on doing the right things well, rather than doing everything.
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My background
I’ve worked in marketing across both business-to-business and customer-facing roles, with a focus on content, communication and building strong relationships. My latest role was in marketing at Waitrose, but I’ve also worked in the not-for-profit sector, at a software company and a photographic agency.
I believe ongoing development of my skills is important, so I recently completed a course in Copywriting at the Blackford Centre and a coding course with Code First Girls.
My experience shapes how I work now – taking the time to understand, asking the right questions, and creating work that isn’t generic so it truly reflects you and your business.
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Working together
If you’re looking for someone to help you make sense of your website, your messaging or your marketing, I’m here to help.
Whether you know exactly what you need or just want to talk things through, we can start with a conversation and take it from there.
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Get in Touch
If you’d like to talk things through, ask a question or find out more, contact me using the form below.